Images from a four day TVC photo shoot with the great team at Paper Dragon and Archibald Williams for Citibank outdoor, online and TV campaign. We photographed various small business owners as they worked. I worked around the TVC crew by myself with minimal lighting to capture a variety of photos and content for the various end of use formats. We shot camel farmers, a bee keeper, a chef, an architect, a rock climber and a scenic artist. Mainly they were shot around Sydney, except for the camel farmer. The photography brief was relatively open and allowed alot of room for creative input. As a Sydney Photographer its’ always great to have the opportunity to get a behind the scenes look at other creatives doing interesting things. There’s more TVC work on my advertising page found here or you can see more portraits here or here .
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