Australia’s first cosmetic campaign on Instagram was launched yesterday. It was a great opportunity to work with my friends at wisebrownfox who jumped on board last minute to style, produce and create the whole campaign ( while I went on a weeks holiday!) With rain most days for a month and a theme of Australian Summer Fun, I think we were incredibly lucky to get some blue sky…. Sydney was hit by a lightning storm at 4pm just when we packed up!
some press : http://www.adnews.com.au/news/benefit-to-trial-new-instagram-ads http://www.bandt.com.au/advertising/campaign-benefit-cosmetics-launches-instagram-advertising